Our philosophy
Market Aruba was born from a simple yet powerful intention:
to bring the goodness of Eduardo’s into every home across the island. Founded by the Pablo family, the same family behind Eduardo’s, this new chapter was sparked by a desire to go beyond the beach shack and into people’s kitchens, fridges, events, and lives.
Yes, our roots are deeply grounded in health and wellness. But Market Aruba is about balance. It’s about creating honest, quality food and drink options that are open to all lifestyles; be it health-focused or simply looking for something delicious and intentional.
Our brand identity reflects that ethos. The M, shaped from leaves, honors our connection to nature and island living. The dot; an imperfect blob, brings flow and warmth, tying us back to Eduardo’s spirit, while carving out a new path of its own.
What began with one family’s vision has grown into a mission:
to offer wholesome, nourishing experiences at home, at events, in markets, and across Aruba.
Wholesomeness, for every table.